“Ten Points On How To Get Your Horse Business Into The Press”
About Sophie
– If you would like to know more about Sophie then listen to her previous chats
First Chat (214) Sophie Barrington
Second Chat (245) Sophie Barrington 2 – “Ten Tips to Improve Your Website”
Third Chat (276) Sophie Barrington 3 – “Ten Lessons for Social Marketing”
Fourth Chat (306) Sophie Barrington 4 – “Ten Ways to Increase Profits Using Horse Shows”
Fifth Chat (339) Sophie Barrington 5 – “Ten Tips To Make Your Stallion or Stud Really Shine”
Sixth Chat (368) Sophie Barrington 6 – “Ten Lessons for Search Engine Optimization For Horse Business Owners”
Eighth Chat (522) Sophie Barrington 8 – “Ten Tips To Introduce Omnichannel Marketing”
Ninth Chat (532) Sophie Barrington 9 – “Ten Trends for a Thriving Social Media Presence on 2019”
About This Episode
“Ten Points On How To Get Your Horse Business Into The Press”
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Or Listen below
“Ten Points On How To Get Your Horse Business Into The Press”
5 Dos
1 – Get Clear on Your Goals
Goal setting – begin with the end in mind
2 – Start Where Your Customers Are
Who are your customers following?
3 – Go Deep With Your Research
Short listing media
4 – Write a compelling story
Write a one (1) page on who, what, where, when, how, funny, serious, research based, unusual, rare on unexpected
Win/Win – not just self promotional
First paragraph should give the whole summary
5 – Create a Complete Press Release
Timing is everything
Attach logo, images
Free demos, trial samples
5 Don’ts
6 – Don’t Set Unrealistic Expectations
7 – Don’t Be Difficult to Contact
8 – Don’t Limit Yourself to Opportunities
Magazines, online version SEO
Think outside the box
Equine Veterinarian/Nutritionist
Send influencers products to review
9 – Don’t Send a Blanket Press Release
Adapt each press release for each media
10 – Don’t Trade Short-term Gains for Long-term Relationships
Time Stamps
00:40 – Background
03:33 – 5 Dos – 1 – Get clear on your goals
05:15 – 5 Dos – 2 – Start where your customers are
07:10 – 5 Dos – 3 – Go Deep with your research
10:16 – 5 Dos – 4 – Write a compelling story
12:51 – 5 Dos – 5 – Create a complete press release
16:52 – 5 Don’ts – 6 – Don’t set unrealistic expectations
19:13 – 5 Don’ts – 7 – Don’t be difficult to contact
20:30 – 5 Don’ts – 8 – Don’t limit yourself to opportunities
25:25 – 5 Don’ts – 9 – Don’t send a blanket press release
27:40 – 5 Don’ts – 10 – Don’t trade short-term gains for long-term relationships
30:40 – Summary
38:50 – Contact: see details below
Sophie’s Contact Details
Phone: 0432 972 215 or +61 432 972 215
Email:
Website: www.archercreative.net.au
Facebook: Archer Creative
Sophie Barrington
Equine Marketing Made Simple
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Equine Marketing: Local SEO Are Your Customers Finding You Online
Equine Marketing: 4 Simple Ways Nurture Customer Loyalty
Equine Marketing: Social Media Differentiating Your Equine Business On Facebook
Music
BenSound.com
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